SHAUN TAI Films - Now Watching
CLIENT: 772 Entertainment
CAMPAIGN: Tuf Luv - In The Belly (HD Music Video)
ABOUT: Tuf Luv is an up-and-coming Bay Area hip-hop musician. Based out of Oakland, California, Luv believes in good music; Shaun Tai believes in good visuals and the combination is explosive. Oakland's crime rate began to escalate during the late 1960s, and by the end of the 1970s Oakland's per capita murder rate had risen to twice that of San Francisco or New York City. Crime continued to escalate during the 1980s, and during the 1990s and 2000s Oakland has consistently been listed as one of the most dangerous large cities in the United States. Today crime remains one of Oakland's most serious challenges, and Oakland continues to have a reputation among its own citizens, its police force, and residents of other Bay Area cities as a dangerous place, with one of the top five highest rates of violent crime in the US. A record number of 175 homicides were committed in Oakland in 1992. In 1993, Oakland's murder rate was 40.8 per 100,000; the 13th worst ranking for US cities with population over 100,000.
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