CLIENT: Golden State Warriors

CAMPAIGN: Tweedia Day: Warriors Media Day 2010

ABOUT: Exclusive behind-the-scenes video at #TweediaDay / Warriors Media 2010 as seen through the eyes of Shaun Tai (@shaun_tai) of SHAUN TAI Films. SHAUN TAI Films was selected as one of ten social media journalists to attend Warriors Media Day, Tweedia Day. “This is FRESH, we (the Golden State Warriors) are ready to GO.” This year, the Warriors asked social media journalists to apply for the chance to take part in the team’s 2010 Media Day. Applicants shared their social media experience and made their case in 140 characters or less. The #TweediaDay crew consisted of @basportsguy @bhgoodel @dturman @jonathanjoseph @joshieruss @kiralaurenphoto @northoaklandnow @poormanscommish @warriorsworld and @shaun_tai. The Golden State Warriors are a professional basketball team based in Oakland, California. They are part of the Pacific Division of the Western Conference in the National Basketball Association (NBA). The team was first established in 1946, as the Philadelphia Warriors, in Philadelphia, Pennsylvania, where the franchise won the championship in the inaugural season of the Basketball Association of America (BAA), the league that would eventually become the National Basketball Association.

CLIENT: 772 Entertainment

CAMPAIGN: Tuf Luv - In The Belly (HD Music Video)

ABOUT: Tuf Luv is an up-and-coming Bay Area hip-hop musician. Based out of Oakland, California, Luv believes in good music; Shaun Tai believes in good visuals and the combination is explosive. Oakland’s crime rate began to escalate during the late 1960s, and by the end of the 1970s Oakland’s per capita murder rate had risen to twice that of San Francisco or New York City. Crime continued to escalate during the 1980s, and during the 1990s and 2000s Oakland has consistently been listed as one of the most dangerous large cities in the United States. Today crime remains one of Oakland’s most serious challenges, and Oakland continues to have a reputation among its own citizens, its police force, and residents of other Bay Area cities as a dangerous place, with one of the top five highest rates of violent crime in the US. A record number of 175 homicides were committed in Oakland in 1992. In 1993, Oakland’s murder rate was 40.8 per 100,000; the 13th worst ranking for US cities with population over 100,000.

CLIENT: Facebook / fbFund

CAMPAIGN: fbFund REV

ABOUT: Clara Shih (twitter: clarashih), CEO of Hearsay Labs and creator of Faceforce (now Faceconnector), the first business application on Facebook, is seen here speaking at fbFund HQ. She recently left her position as Director of Social Networking Alliances and Product Strategy at salesforce.com and is launching her new book The Facebook Era about Facebook and Twitter marketing. Presentation entitled “Sales and Marketing in the Facebook Era: Preparing for a new kind of customer relationship".

CLIENT: Oakland Lawn Bowling Club

CAMPAIGN: Lawn Bowling / Educational

ABOUT: Social, Healthy, Low Impact Exercise Sport. Endorsed by the American Heart Association. Something for Everyone. Men, Women, All Ages. No Generation Gap. No Gender Gap. No Age Handicap. Social Interaction or Skilled Competition. Novice or Tournament Champion. Known around the world as Bowls, Lawn Bowls, or Bowling on the Green, it is played on a bowling surface which is approximately 120 feet square. The green is marked off into "rinks" (lanes) so that up to eight games can be played on one green.

CLIENT: Weigend Associates LLC

CAMPAIGN: Reid Hoffman (CEO of LinkedIn) / Social Data Revolution

ABOUT: Reid was LinkedIns founding CEO for the first four years before moving to his role as Chairman and President, Products in February 2007. LinkedIn is a business-oriented Internet-based social network service. He has been called the “most connected man in all of Silicon Valley”. He has personally mentored many of the Web 2.0 CEOs and has given valuable advice to many Silicon Valley VCs as well as the United States military where he was honored with a Department of Defense medal of brilliance for his valuable service to the United States. He invented the term for his people as the new “Second Generation Web Entrepreneurs”. He leads as the director of a variety of Silicon Valley businesses, most in the social network domain, including Mozilla, Vendio, Six Apart, Kiva.org, Grassroots Enterprises, and Tagged. He is an investor in Facebook, IronPort, Flickr, Digg, Technorati, Dopplr, Ping.fm, Nanosolar, Care.com, Knewton, Kongregate, and several other firms.

CLIENT: Weigend Associates LLC

CAMPAIGN: Peter Hirshberg (Technorati) / Social Data Revolution

ABOUT: The Internet would change everything: it’s a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It’s big business, too.) Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He’s built a deep understanding of the fundamentals of content production and consumption — and how they’ve changed, both online and off. Hirshberg is a trustee of the Computer History Museum and a Henry Crown Fellow of the Aspen Institute. He serves on the advisory board of Technorati and keeps up a lively blog on disruptive culture.

CLIENT: SHAUN TAI Films

CAMPAIGN: Golden State Warriors Draft Party 2009

ABOUT: The Golden State Warriors are a professional basketball team based in Oakland, California. They are part of the Pacific Division of the Western Conference in the National Basketball Association (NBA). The Warriors selected Curry with the No. 7 pick in the NBA draft June 25th, 2009, adding a pure shooter to the mix for a youthful franchise committed to returning to the playoffs in the powerful Western Conference. “He’s a guy who’s going to fit in quite nicely with the style of play here,” said new Golden State general manager Larry Riley, who was pleasantly surprised Curry hadn’t already been chosen. “I was concerned at one time that we might not be able to get him. I thought he might go ahead of us but as the draft turned out, it came to our favor.”

CLIENT: Weigend Associates LLC

CAMPAIGN: Social Data Revolution

ABOUT: Ray Luv is an American rapper from the San Francisco Bay Area. Luv wrote Tupac Shakur’s (About.com named Shakur the most influential rapper ever) first song; and has partnered with nearly every hip-hop musician in California. Luv is the grandson of American jazz legend Cab Calloway. Here, Ray Luv raps “Rap was like Fax Machines” and relates it to the Social Data Revolution. Ray Luv performed with Tupac Shakur in the group Strictly Dope. Early in his career, Luv was signed to the independent labels Strictly Business and Young Black Brotha. Raised in West Ninth Street in Santa Rosa California.Ray Luv has stated that he got his name from Tupac Shakur, and that his original name was MC Roc.

CLIENT: Soulja Boy Tell ‘Em

CAMPAIGN: Live Performance

ABOUT: Before he reached the age of 18, Soulja Boy Tell Em (born DeAndre Way; originally Soulja Boy until copyright issues interfered) was already an ambitious artist and a seasoned businessman, wielding all the hitmaking requirements: producer, live entertainer, and an ability to write catchy hooks. Born in 1990 in Chicago, IL, Way moved from the Windy City down to Atlanta when he was six years old, but then went to live with his father in Batesville, MS, at age 14. In Mississippi, the young entertainer found all the various connections to seriously pursue a musical career, including the aid of his father, who provided a recording studio. After the success of spreading his music through the Internet in 2004 and establishing his Stacks on Deck Entertainment label, he moved back to Atlanta to pursue industry leads and to get his feet wet doing live performances. Shortly thereafter, he was discovered by Atlanta producer Mr. Collipark (Ying Yang Twins, Bubba Sparxxx, Young Jeezy), who helped launch Soulja Boy Tell Em from a local sensation to a national mover and shaker - and it was all largely due to the Internet. His MySpace page broke the site’s records and generated millions of views. Affiliated with Interscope via Collipark’s Collipark Music imprint, Soulja Boy Tell Em gradually rose to number one on the pop charts with his snap-dance hit single “Crank Dat (Soulja Boy)” in 2007. By the end of the year the track landed on his debut album, Souljaboytellem.com. Article Courtesy: Cyril Cordor, All Music Guide

CLIENT: TECHAFFAIR / LinkedIn

CAMPAIGN: LinkedIn Tech Talk Series

ABOUT: This video was filmed at the LinkedIn Tech Talk Series at LinkedIn headquarters on 6/05/2009. The panel discussion was titled, "Going from SCALA to scale!" Moderated by Arnold Goldberg VP, Platform Engineering at LinkedIn. Martin Odersky is a professor at EPFL in Lausanne, Switzerland. His research interests focus on programming languages, more specifically languages for object-oriented and functional programming. His research thesis is that the two paradigms are just two sides of the same coin and should be unified as much as possible. Odersky designed the Scala programming language and Generic Java. Scala is a new programming language which fuses object-oriented and functional programming while staying completely interoperable with Java.